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Play United continues European growth

We are thrilled to announce the growth of Play United Casino into the French, German, and Italian markets! Following the exciting expansion into the UK and Spanish markets earlier this year, Play United continues its global diversification with a strong push into Western Europe.

Our marketing team is working around the clock to arm you with free, localized marketing tools and creative to give you the leading edge in your efforts to convert new Italian, German and French traffic. Each market has its own set of specially targeted creative to pique player curiosity and maximize conversions for these rapidly expanding and under-served markets.

Take A Sneak Peak:

*** French ***
There are more online gamblers in France than in any other European country - 1 in 4 Internet users actively visit online gambling sites, making this nation an attractive target for your marketing efforts.* French language creative has been added to the creative selection of your account page.

*** German ***
81% of the potential German market is still not involved in online gambling, giving you lots of opportunities to capitalize on the growing market. Get German creative here from the Earn United website.

*** Italian ***
Italy is one of the fastest growing markets in the world, experiencing a 60% rolling growth in its active online gambling population every year.* That means there is a massive amount potential for new, actively seeking, unaffiliated players just waiting for you to convert. Get Italian creative here in the 'Marketing Tools' section of your account.

*** What this means for the European Market ***
The European market is already a huge profit generator, but it continues to grow at a tremendous rate. This means opportunities for you to capture new customers as they enter the market, convert the 'regulars' when they switch brands, and entice the passive market to try gambling online for the first time. The opportunities are abundant, so don't be left behind and start introducing Play United Casino to your International traffic today!

To your success!

* Source: Nielsen//NetRatings NetView home & work data UK, FR, DE, IT & SE; home data only ES & CH; September 2005